The Hyundai x Spill Out
Pop Up
2025
Yeouido, Seoul
Restaurant, Temporary Installation
Completed
Spill Out is a brick-and-mortar pizza bar located in Yeonnam-dong, which we previously helped design and build. When the brand was invited by The Hyundai Seoul, the flagship location of Hyundai Department Store, to host a one-week pop-up, we were once again commissioned to provide design, construction, graphics, and branding.
The project posed two key challenges. Conceptually, the design needed to translate the character of Spill Out’s neighborhood bar — intimate, informal, and tactile — into the very different context of a high-end department store food court. Practically, all work had to be completed overnight while the mall was closed. Every element had to be prefabricated, delivered in sections, and assembled within hours.
We developed a modular panel system reusing wood components and visual motifs from the original Yeonnam branch. The prefabricated framework was pre-stained, labeled, and assembled on site with minimal tools, allowing immediate installation of rented kitchen equipment and interior finishes. A custom sheet-metal sign and colorful string lights carried forward the “elevated dive bar” aesthetic, providing a recognizable identity within the mall’s polished environment.
Supporting the spatial design, we created a series of promotional graphics and digital advertisements introducing Spill Out’s American-style menu to a new audience. The campaign framed the pop-up as a summer picnic destination — connecting the department store’s indoor food court to its location near the Han River Park.
The pop-up took place in July 2025. Because of the whirlwind, overnight construction schedule, documentation of the build was not possible, but a modified version of this design was successfully fabricated, constructed, and deconstructed.